If a company is going to make a difference in today’s world, it’s going to have to think differently.
At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals, and the earth.
We’re a mission-driven cooperative, owned by family farmers, and we’ve been leaders in organic agriculture from the very beginning.
Once pioneers of organic agriculture, we’re now an established leader.
Organic is all we do.
We are driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products.
Summary of Role
The Brand Manager of Fluid is responsible for crafting and executing the Fluid category strategy and annual category plans, including top and bottom-line growth.
This individual will be expected to develop an in-depth understanding of the category and fact-based strategic recommendations that will drive profitable business growth.
The position requires a deep understanding of the target consumer and customer landscape, strong analytical abilities, project management expertise, and strategic & creative thinking.
The ideal candidate will have demonstrated strong cross-functional and team leadership capabilities.
Essential Duties and Responsibilities
• Champions a compelling vision for the category.
Implementing category strategies to deliver annual plans that meet revenue and profit goals.
• Demonstrates a deep understanding of drivers of performance for the brand.
Leads business analysis; monitoring and reporting business performance against KPI’s.
Identifies opportunities and issues to drive brand growth and profitability.
• Leads cross-functional category team and collaborates closely with internal cross-functional teams including Integrated Marketing, Sales, Operations, Finance, Product Development, Consumer Insights to achieve category objectives.
• Leads the commercialization of new initiatives within the Commercialization and Stage Gate processes.
Communicates project status, issues, and opportunities to the broader organization.
• Collaborates with Customer Planning, Sales, and Integrated Marketing to create strong selling and consumer promotional materials.
• Communicates performance expectations, evaluates employee performance, provide timely feedback, train, and coach employees, and recommend personnel actions for assigned staff.
Key Competencies
• Leading & Inspiring Teams – ability to lead up, down and across the organization, creating a culture of open feedback with a focus on continuous improvement.
• Executing for Results – Demonstrates and drives strong accountability for delivering financial and marketplace results throughout the organization.
• Consumer insights – considers needs of consumers and customers when making recommendations.
Goes beyond obvious facts to seek out key insights that make a difference in strategy and execution.
• Strategic thinking – capable of seeing where the category, consumers, and trends need to head to create short and long-term success.
• Initiative & follow-through – consistently executes marketing programs in a timely manner.
• Builds relationships – able to partner with both internal departments and external agencies to produce best-in-class work.
• Verbal and written communication – communicates well with peers, cross-functional teams, management, and outside vendors.
Additional Duties and Responsibilities
• Other duties as assigned by supervisor.
Knowledge, Skills, and Abilities
• Minimum 5+ years within a consumer-packaged goods company in brand/product management.
• Food/Dairy experience preferred.
• Bachelor’s degree required.
MBA preferred.
• Experience leading people is preferred.
• Demonstrated strong analytical rigor, including understanding P&L drivers as well as syndicated data experience: SPINS, IRI, and Nielsen.
• Has created and executed annual category and brand plans.
• Must be able to build trust and effectively lead cross-functional teams.
• Entrepreneurial mind-set: creative, resourceful, risk taker, business savvy, adaptable.
• Project management experience and ability to manage multiple tasks and projects in a fast-paced environment.
Whatsapp
